Whitney Stout, JD · Creator of The DANCE System™
Whitney Stout
Change communication and SaaS rollouts are my specialty.
Consulting
Temporary fractional, all asynchronous
Think of this as a temporary fractional. You can ask me questions, send me things for feedback, have me look at your demo or your pitch deck, whatever that is for you, for a stretch of time we agree on. It's all asynchronous. I don't do calls.
Tools
The DANCE System and the kits
The change communication system, licensed for $197, and three pay-what-you-want toolkits for specific jobs.
The DANCE System™
29 tools for planning and communicating a change in five phases, from defining the scope to keeping it in place after launch.
Get the Buy-In
Fifteen tools for working out who needs to agree, in what order, and what each person needs to hear.
Find Who Can Say Yes
A process for working out who in a company can approve a buy: what to look for in a company, who to prioritize, and how to read the replies.
Unstick the Account
Walks you through who a stalled account is stuck on, person by person, and what to do about each one.
Or browse everything on Gumroad.
Books
The DANCE System™ Series
Three short books on the DANCE System, on Kindle and Kindle Unlimited.
Workplace Change Resistance as Fight or Flight
Navigating uncertainty, reducing stress, and keeping change moving
How to Roll Out a New System or Process at Work
Getting buy-in, planning the rollout, and making the new way stick even if you're not the boss
Change the SaaS
Change Management and Stakeholder Alignment Essentials for SaaS SDRs, BDRs, AEs, and CSMs
All three on the series page.
The talk
My TEDxWVU talk
The DANCE System, explained from the TEDxWVU stage.
Speaker requests, podcasts, and interviews are welcome.